Pacifico Makes Waves At U.S. Open Of Surfing

Pacifico Hits the Beach with Cab Vouchers and Free Rickshaw Rides; Opportunities to Meet U.S. Open of Surfing Champion Brett Simpson

[Huntington Beach, CA] – Pacifico beer will make a splash at the U.S. Open of Surfing in Huntington Beach, Calif., July 30-August 7, 2011, offering free rides, opportunities to meet 2010 U.S. Open Surfing Champ Brett Simpson, a beach-side art gallery and more. Pacifico's presence at the event, which is expected to draw 500,000 surfing fans, embraces the history of the beer, as Pacifico was first introduced to the U.S. by west coast surfers on trips to Baja California, Mexico.

Cab Vouchers & Free Rickshaw Rides
Pacifico beer has partnered with California Yellow Cab to offer discounted rides during the final weekend of the U.S. Open, August 4-7. More than 20 accounts in Huntington Beach will distribute $5 cab vouchers to assist patrons in getting home safely. Surfing fans age 21 and up will also be able to catch free rides on Pacifico rickshaws, bicycle-powered carts that can transport up to three people. The rickshaws will also be available the final weekend of the U.S. Open and will transport surfing fans within the downtown Huntington Beach area.

Brett Simpson Appearances
Pacifico has partnered with 2010 U.S. Open of Surf Champion and Huntington Beach hometown hero Brett Simpson. Simpson will serve as a guest bartender helping to pour Pacifico on draft at a handful of bars in Huntington Beach from Wednesday, August 3, through Friday, August 6. Surfing fans age 21 and up will have the opportunity to meet him in person, enjoy Pacifico on draft, and receive Pacifico giveaways including t-shirts, sunglasses, surf bracelets, fans and stickers. Official appearances include:

Wednesday, August 3, 2011:

Longboards (217 Main Street) - 6 p.m.
2nd Floor (126 Main Street) - 7 p.m.
Beachfront 301 (301 Main Street) - 8-8:30 p.m.

Thursday, August 4, 2011:
Hurricanes (200 Main St # 201) - 6 p.m.
Sharkeez (211 Main Street) - 7 p.m.
Aloha Grill (221 Main St # F) - 8-8:30 p.m.

Friday, August 5, 2011:
Fred's Mexican Cafe (300 Pacific Coast Highway # 201) - 6 p.m.
Perq's (117 Main Street) - 7 p.m.
Killarney Pub & Grill (209 Main Street) - 8-8:30 p.m.

Mobile Website
Pacifico is also launching a mobile site so fans have access to U.S. Open information right on their phones, accessible via a QR code or at For surfing fans on the go, the site features a U.S. Open events schedule and live feed of up-to-date heat information, details on bars in Huntington Beach where Pacifico beer is available on draft and a "Find Friends" feature that allows users who have Foursquare, Twitter or Facebook accounts to upload their location and share with friends in the area.

Beach Gallery
Pacifico has enlisted Hawaiian surf artist Mike Field to create a gallery installation near the entrance to the tournament. Field will paint surfboards live throughout the tournament, with each finished piece becoming part of the display. A finished hand-painted board will be donated to the Pipeline to a Cure Gala (Saturday, August 6), which benefits the Cystic Fibrosis Foundation, for use as a raffle or auction item.

Pacifico Nose Riding Invitational
Closing out the event, for the second year, Pacifico is the title sponsor of the Pacifico Nose Riding Invitational, a longboarding competition that pays tribute to "toes-on-the-nose" style. The qualifying round takes place at Surf Stadium at 12 p.m. on Saturday, August 6, with the Final at 12 p.m. on Sunday, August 7. Winners of the Pacifico Nose Riding Invitational will take home $10,000 in prize money.