Registration Now Open for Surf Summit 13 Presented By SIMA & BRA

ALISO VIEJO, CALIF. & WRIGHTSVILLE BEACH, N.C. (March 8, 2010) – The Surf Industry Manufacturers Association (SIMA) and Board Retailers Association (BRA) are proud to announce that registration for Surf Summit 13 is now open to SIMA and BRA members. The surf industry’s most influential manufacturers and retailers will be gathering on May 12 – 15, 2010, in San José del Cabo, Mexico. The deadline to register is March 31, 2010 and space is limited and on a first-come-first-served basis, with priority given to SIMA and BRA members.

“By unifying the annual SIMA and BRA conferences into one event, Surf Summit will be taken to a whole new level of leadership power,” said Doug Palladini, SIMA President and VP of Marketing for Vans. “With a line-up of exceptional speakers and new evening activities, Surf Summit attendees will have much to gain from the educational seminars and industry networking time. We look forward to uniting the tribe in 2010.”
As of press time, the scheduled Surf Summit 13 seminars and speakers will include:

TOM KELLEY / General Manager of IDEO design and development firm – Tom will speak on innovation management in thinking, products, and processes. His presentation will detail how-to foster a culture of creativity and develop processes for continuous innovation.

BLAKE MYCOSKIE / Founder & Chief Shoe Giver, TOMS Shoes – Blake will share his insight on how giving not only feels good, but is good for business. Learn what it is like to operate a company where for every shoe that is purchased by a customer, another shoe is donated to a child in need. One for One. Gain motivation and insight into how your company can benefit from and contribute to others through cause marketing.

MANUFACTURER PANEL – On day one, a panel of manufacturers will field questions submitted by retailers about the state of the manufacturing business in the surf industry.

RETAILER PANEL – On day two, we’ll examine the state of surf industry retail as our retailer panel will answer questions submitted by manufacturers.

A full schedule of speakers will be available at in the coming weeks.

“With all the excitement surrounding the reunion of retailers and manufacturers coming back together for Surf Summit 13, the top-notch educational agenda and the unique opportunity to mix and mingle with top industry executives, every surf retailer should plan on registering for Surf Summit this year,” said Melissa Clary, BRA Executive Director. “It is the single most important industry event of 2010 in regards to your business and livelihood. BRA has worked hard to keep the cost of retail attendance as affordable as possible with BRA members receiving a special retailer discount. BRA members should take advantage of the reduced registration rates and this unique event to build friendships and relationships that will benefit you for years to come.”

Each year, Surf Summit attendees address important issues facing the surf industry, share ideas, network and help shape the future of the industry. The format for Surf Summit 13 will be similar to years past with surf sessions in the morning, educational seminars in the afternoon, and attendee dinners and events at night.

SIMA and BRA will debut two new evening activities at this year’s Surf Summit that are sure to unite manufacturers and retailers, as well as inspire some fun competition. On Thursday evening, BRA will present a one-of-a-kind industry experience: Lucha Libre, A Battle on the Beach. Complete with a beachside dinner, Mexican wrestling themed games and competition, and entertainment, Lucha Libre will cap off the evening with a night on the town. On the final night, SIMA will conclude the conference with a Closing Ceremonies to celebrate yet another successful gathering of the tribe.

For more event information, please visit or SIMA members can contact Shannon Park at and BRA members can contact Melissa Clary at

The Surf Industry Manufacturers Association (SIMA) is the official working trade association of more than 300 surf industry suppliers. Founded in 1989, SIMA is a non-profit organization that serves to promote awareness of the surf industry and participation in the sport of surfing through public relations efforts and a variety of services, educational programs and research. In addition, SIMA actively supports oceanic environmental efforts through its 501(c)(3) charitable environmental foundation, the SIMA Environmental Fund. In the past 21 years, SIMA’s Environmental Fund has raised more than $4.9 million for environmental groups seeking to protect the world’s oceans, beaches and waves. The SIMA Humanitarian Fund, also a 501(c)(3) charitable foundation, was established in 2006 to award grants to various surf or boardsport related social and humanitarian non-profit organizations whose efforts are focused on improving the quality of life, health and/or welfare of people. For more information regarding SIMA, please visit . Follow SIMA at

The Board Retailers Association (BRA) is a non-profit trade association representing 550 action sport retailers in the surf, skate, snow, wake, kite and wind industry with almost 3,000 storefronts across the country. East and West Coast retailers formed the Board Retailers Association in February 2003. Under the direction of BRA’s Chairman and Board of Directors, the association serves as the preeminent voice, for independent retailers on a grassroots level with manufacturers, trade show representatives, and other associations. The Board Retailers Association also works to provide educational resources and exclusive discounts and savings from vendors on the day-to-day costs of business. BRA Retail Members receive industry research and statistics, financial forms and worksheets, legal advice and sourcing solutions. Retail Members have exclusive access to archived retail articles, industry links, news sources and event planners. For a complete explanation and description of Retail Member benefits, visit