Sanuk Invents "The Trade Show Booth"

August 27, 2009 – Irvine – Sanuk, cupids of smile, use large excel spreadsheet to invent the “Trade Show Booth.”

After months of top-secret spreadsheet research, Sanuk has invented the Trade Show Booth, giving them a revolutionary new concept in sales.

“We were really looking for a new way to display our product for retailers.” Says Sanuk President John Vance. Adding, “Then it just hit us. How about we design a small 'display’ and place product on it. And, here is the really important concept. Have people, especially retailers, look at it.” Thus the Trade Show Booth was born!

Sanuk plans to display their Trade Show Booth in the San Diego Convention center during an action sports event cleverly titled, Action Sports Retail (ASR), from September 10 to 12. They have named their Trade Show Booth #1119.

Sanuk invites everyone in attendance to stop by. In this Trade Show Booth, Sanuk will showcase their Spring 2010 line of Sandals, award winning Sidewalk Surfers, and their exciting new category: the Tube Flop.

Rumors could not be confirmed if their next invention, something called the “Sales Representative,” would be ready in time for ASR.

Founded in 1997 by Southern California native Jeff Kelley, Sanuk provides creatively inspired yet distinctively designed footwear products for the global outdoor community. Taking its name from the Thai word for fun, Sanuk strives to make innovative products that are as much about funk as they are about function.

Honored with the SIMA 2007 Footwear Product of the Year and the 2009 Irvine Soft Bocce Champions, Sanuk’s Sidewalk Surfers are known as “Not-A-Shoe” for their comfort and patented sandal construction. Sanuk continues to dance with a broad spectrum of premier superheroes, including spider-man Chris Sharma and singing dolphin Donavan Frankenreiter. Sanuk products are now smiling in over 50 countries worldwide.

For more information about Sanuk, interested parties can contact Bron Heussenstamm at 64 Fairbanks, Irvine, CA 92618; Phone: 949.707.2300; Email:

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