Saturdays Launches AppareL Collection

Saturdays Surf, new York City’s surf shop, launches its first apparel collection for summer 2010, Saturdays Surf. the capsule menswear collection was created by owners morgan Collett, Josh rosen and Colin tunstall to fill a manifest gap in the market and satisfy a demand for clothing that translates from surf to the city. more over, it is a reflection of the founders’ own all-encompassing tastes and lifestyles.

Inspired by surf culture’s rich and iconic history, Saturdays in-house apparel venture establishes the brand as a go-to for timeless men’s wardrobe staples. Founded on the enduring board-short style the 11-piece collection includes mid- thigh board shorts made from quick-dry nylon, 100% Japanese cotton button-downs and striped hooded pullover knits.

“this is our lifestyle and what we enjoy – new York City, surfing, culture, travel – and that is what we are trying to incorporate into Saturdays the shop and Saturdays our clothing line,” says morgan Collett (co- owner/co-founder)

Saturdays is sold at the soho new York location and at select Bloomingdales stores across the usa.