SIMA and BRA Co-Present Surf Summit 13

ALISO VIEJO, CALIF. & WRIGHTSVILLE BEACH, N.C. (January 26, 2010) – The Surf Industry Manufacturers Association (SIMA) and Board Retailers Association (BRA) are proud to announce they have joined forces to present Surf Summit 13, to be held May 12-15, 2010 in Los Cabos, Mexico.

This year the annual Surf Summit conference will be taken to the next level by unifying the SIMA and BRA conferences into one event that will truly encompass and showcase the entire surf industry. With a larger manufacturer and retailer presence and a stronger representation of the industry’s top leaders, Surf Summit 13 will be a more complete union of the tribe.

“Surf Summit can only be made better by including the Board Retailers Association members and staff,” said Doug Palladini, SIMA President and VP of Marketing for Vans. “I’m really pleased that the BRA leadership agrees in all the mutually beneficial gains that can be generated by combining our forces for this important leadership event going forward.”

Each year, Surf Summit attendees address important issues facing the surf industry, share ideas, network and help shape the future of the industry. The format for Surf Summit 13 will be similar to years past with surf sessions in the morning, educational seminars in the afternoon, and attendee dinners and events at night. All SIMA and BRA members are encouraged to unite the tribe by attending Surf Summit 13.

“We look forward to the synergy of having retailers and manufacturers in one place discussing issues and concerns facing the surf industry, learning about ways to better improve our businesses and at the end of the day, having a drink and bettering our friendships,” said Duke Edukas, BRA Co-Chair and Co-Owner of Surfside Sports.

Surf Summit 13 will be returning to the same venue as 2009, the Crowne Plaza Resort Los Cabos ( The all-inclusive, beachside resort is located close to all the hot surf spots, including East Cape, which is just 40-minutes away. With all rooms boasting an ocean view, two colossal pools, and as much great food as you can eat, the Crowne Plaza Resort Los Cabos will provide an epic experience for all attendees.

Surf Summit 13 registration materials, including package pricing and speakers, will be mailed in the beginning of February. For more event information, please visit or SIMA members can contact Shannon Park at and BRA members can contact Melissa Clary at

The Surf Industry Manufacturers Association (SIMA) is the official working trade association of more than 300 surf industry suppliers. Founded in 1989, SIMA is a non-profit organization that serves to promote awareness of the surf industry and participation in the sport of surfing through public relations efforts and a variety of services, educational programs and research. In addition, SIMA actively supports oceanic environmental efforts through its 501(c)(3) charitable environmental foundation, the SIMA Environmental Fund. In the past 21 years, SIMA’s Environmental Fund has raised more than $4.9 million for environmental groups seeking to protect the world’s oceans, beaches and waves. The SIMA Humanitarian Fund, also a 501(c)(3) charitable foundation, was established in 2006 to award grants to various surf or boardsport related social and humanitarian non-profit organizations whose efforts are focused on improving the quality of life, health and/or welfare of people. For more information regarding SIMA, please visit <> . Follow SIMA at

The Board Retailers Association (BRA) is a non-profit trade association representing 550 action sport retailers in the surf, skate, snow, wake, kite and wind industry with almost 3,000 storefronts across the country. East and West Coast retailers formed the Board Retailers Association in February 2003. Under the direction of BRA’s Chairman and Board of Directors, the association serves as the preeminent voice, for independent retailers on a grassroots level with manufacturers, trade show representatives, and other associations. The Board Retailers Association also works to provide educational resources and exclusive discounts and savings from vendors on the day-to-day costs of business. BRA Retail Members receive industry research and statistics, financial forms and worksheets, legal advice and sourcing solutions. Retail Members have exclusive access to archived retail articles, industry links, news sources and event planners. For a complete explanation and description of Retail Member benefits, visit <>