SIMA PR & Communications Boot Camp: Hill & Knowlton and Top Surf PR Execs to Speak

– Deadline to register is Thursday, October 29 –

ALISO VIEJO, Calif. (October 27, 2009) – The Surf Industry Manufacturers Association (SIMA) is proud to announce the speakers and panelists for SIMA PR & Communications Boot Camp to be held on November 5, 2009, at the SEED People’s Market at The CAMP in Costa Mesa, Calif. The half-day of panel discussions and a seminar will begin with a group breakfast at 8:30 a.m. and will conclude at noon. PR & Communications Boot Camp will be the fifth and final Boot Camp of 2009 in the SIMA educational series.

“I cannot think of a better way to end SIMA’s second year of Boot Camps than by affording our membership access to such a high caliber of PR and Communications speakers,” said Doug Palladini, SIMA President and Vice President of Marketing for Vans. “Education is one of SIMA’s four cornerstone objectives and I am confident everyone in attendance stands to be enlightened.”

The first session of the morning will be a seminar on “Harnessing the Power of Social Media for Public Relations & Brand Building,” presented by the Hill and Knowlton Digital Division. Hill & Knowlton is a leading international communications consultancy, providing services to local, multinational and global clients. With a dedicated global team of digital communications specialists, Hill & Knowlton takes a macro and a micro view of the digital landscape: what is happening now and in the near future; and the application of new digital platforms and trends to business and communications objectives. The social media world has many outlets for getting a brand’s message into the hands and pockets of consumers, as well as the media. In this seminar attendees will learn the insider tricks on how their brand can take advantage of the social media craze and effectively utilize it in their company PR and communications efforts.

Moving from social media outreach to handling the media in a crisis, the second session of the day will be a panel discussion; “How to Build A Crisis Communications Plan.” PR agency veterans Staci Levine / Partner, SnL Communications; Angie Mathews / Senior Account Executive, Shout Public Relations; and Shelby Meade / Public Relations Director, Fresh and Clean Media, will share their perspectives and best practices while discussing PR response plans to a variety of scenarios. Attendees will learn tips for preparing a proactive response should their company ever face a similar situation.

The Boot Camp will conclude with an interactive panel discussion titled “On the Spot with PR Pros.” The panelists will answer and discuss a variety of PR-related questions submitted by event attendees, from PR basics to more in-depth media topics. The panel will be comprised of some of our industry’s leading action sports PR gurus, including: Kim Dresser / VP of Communications and PR, DC Shoes; Chris Overholser / Director of PR and Marketing, Vans; and Iris Yen / Director of Communications and PR, Roxy.

Registration for PR and Communications Boot Camp is now open. Registration materials can be found at Pricing includes breakfast, a seminar, two panel discussions and is $100 for SIMA members and $200 for non-SIMA members. The deadline to register is October 29, 2009. There will be no refunds after October 29, 2009. For questions please contact SIMA Event Manager, Shannon Park at or 949.366.1164 x2.

In its second year, SIMA Boot Camps are educational and intimate seminars that aim to provide valuable business tips and tools to help SIMA member companies improve a variety of daily business operations. The Boot Camp seminar topics change from Boot Camp to Boot Camp with the goal of reaching a variety of employees and departments within SIMA member companies. All levels of employees from any department who would benefit from the educational seminars and industry networking time are encouraged to attend. Check the SIMA Web site for more information on upcoming 2010 Boot Camps and registration materials as they become available.

The Surf Industry Manufacturers Association (SIMA) is the official working trade association of more than 300 surf industry suppliers. Founded in 1989, SIMA is a non-profit organization that serves to promote awareness of the surf industry and participation in the sport of surfing through public relations efforts and a variety of services, educational programs and research. In addition, SIMA actively supports oceanic environmental efforts through its 501(c)(3) charitable environmental foundation, the SIMA Environmental Fund. In the past 20 years, SIMA’s Environmental Fund has raised more than $4.9 million for environmental groups seeking to protect the world’s oceans, beaches and waves. The SIMA Humanitarian Fund, also a 501(c)(3) charitable foundation, was established in 2006 to award grants to various surf or boardsport related social and humanitarian non-profit organizations whose efforts are focused on improving the quality of life, health and/or welfare of people. For more information on SIMA, please visit