Simon Baker, Rob Machado to Help Paralyzed Young People Find Mobility Through Surfing

Life Rolls On Foundation Celebrates 25th “They Will Surf Again” Event on Saturday at Zuma Beach

WHAT: Life Rolls On Foundation will host its 25th They Will Surf Again event at Zuma Beach in Malibu, CA. Life Rolls On founder Jesse Billauer will be joined by celebrity surf enthusiasts Simon Baker of CBS’s “The Mentalist” and Scott Caan of the “Ocean’s” trilogy as well as professional surfer Rob Machado, president of Insight Clothing USA Jesse Faen, Power106 radio personality Jeff Garcia, Ms. Wheelchair California Alyson Roth and over 175 volunteers to provide 40 paralyzed surfers with an opportunity to demonstrate what is possible despite spinal cord injury.

As the Life Rolls On signature quality of life program, They Will Surf Again has empowered thousands of individuals with spinal cord injury to experience the freedom of riding a wave through the assistance of adaptive surfboards and dedicated volunteers. Since 2004, the program has proved that even if the body is challenged, the human spirit continues to soar.

The event precedes the Life Rolls On’s Night By the Ocean Gala to be held on October 4 in Los Angeles. As recently announced Honorary Chairmen for the gala, Simon Baker and Rob Machado will be available to discuss their continued involvement with the Foundation. Jesse Faen and Scott Caan, host committee members for Night by the Ocean, will also be available to comment on the event aimed at honoring those who have made extraordinary contributions to the spinal cord injury community.

This program is available at no cost to participants through generous sponsorships by the Surf Industry Manufacturers Association (SIMA) and Global Surf Industries. Event sponsors include Creative Chakra Spa, Culligan Water, Duke’s Malibu, Elite Productions International, Ezekiel USA, Ganahl Lumber, HandsFree Sunscreen, Rock Christian Church, TONIC, Weber Plywood and Lumber Company and Vita Coco. Additional program details can be found at

WHEN: Saturday, July 18, 2009

9 a.m. – 2 p.m.

*Media check-in begins at 9 a.m.

WHERE: Zuma Beach, Lifeguard Tower 5 (Malibu, CA)

*Please inform parking attendant you are attending the Life Rolls On event


· Interview and photo opportunity with Simon Baker, Jesse Billauer, Scott Caan, Jesse Faen, Jeff Garcia, Rob Machado and Ms. Wheelchair California Alyson Roth (as available)

· Interview and photo opportunity with individuals with spinal cord injuries surfing

· Photo opportunity with celebrities interacting with volunteers and paralyzed surfers

· Interview parents of individuals with spinal cord injury


Founded in 1999, Life Rolls On Foundation (LRO) is a non-profit organization dedicated to improving the quality of life for young people affected by spinal cord injury and utilizes action sports as a platform to inspire infinite possibilities despite paralysis. With a network of more than 70,000 supporters worldwide, LRO is one of the fastest growing, contemporary charitable organizations in the country and has been featured in national print, television and radio.