Channel Islands X Trace Collaborate on Surfboard Design Leading into the Holidays.

Trace has exclusively teamed up with Channel Islands Surfboards to test various attributes of their surfboard designs. Using Trace, Channel Islands will study everything from new materials, surfboard outlines, rockers and a lot more by measuring acceleration, turns, cutbacks, speed, distance traveled, time in water, time paddling.

Trace will work with select Channel Islands' athletes and team members to track and record key analytics. The data collected will play an essential role in technical innovation and product development.

“Using Trace with Channel Islands to help futher push board design, and having Traces come embedded in CI boards is a dream come true. There’s no company more dedicated to performance and pushing the envelope in surfing, and it’s a perfect fit for Trace, " says David Lokshin, Co-Founder and CEO of Trace.

"Working with Trace gives us quantifiable data that we can use to push design and development to the next level," says Scott Anderson, President Channel Islands.

Trace team rider and business partner, Jordy Smith, is currently riding surfboards with a prototype cup. Integrated Trace cups will be an option on all Jordy Smith's Channel Islands models for retailers.

For more information on Trace please visit www.TraceUp.com and www.CISurfboards.com.

About Trace:

Trace, the action sports tracker, helps improve athlete performance and auto-edits all of their video. Athletes can track speed, airtime, vertical, distance, calories burned, and much more. By syncing with your GoPro, Trace will automatically clip all of your highlights, color correct the video, and overlay stats on top of your edits.

Trace was developed by father / son co-founding pair David Lokshin and Anatole Lokshin, former CTO and VP of Magellan Navigation. The pair founded AlpineReplay Inc. in 2011 with the mission to make Action Sports Measurable, Sharable, and Comparable. The company is headquartered in Huntington Beach, Calif.

About Channel Islands Surfboards:

Since 1969, Channel Islands Surfboards has been dedicated to performance and quality through hard work, innovation, and originality. CI is a privately held organization focused on rider-driven product and manufacturing the best possible equipment available. Located in a state-of-the-art facility just blocks from Rincon Del Mar, the CI HQ represents a foundation for developing, testing, and building boards in Santa Barbara.