We’ve officially seen it all: A perfect wave, hundreds of miles from an ocean. A stationary wave, in the middle of an airport. A virtual wave, in the middle of your bedroom. And now, a hashtag-sensitive surfboard, courtesy of Gabriel Medina’s sponsor, Samsung. Yes, you read that correctly.
The electronics company and John Cabianca, Gabby’s longtime shaper, appear to have conjured up a surfboard that is capable of telling Medina the surf forecast AND can also receive social media messages from his fans and from Coach Charlie on land (Thank God, no more whistling!), all simply by sliding in a Galaxy S7 smartphone. “Unlike other sports, in professional surfing, the athletes are away from the fans from their country almost the entire year,” said Marcelo Reis, co-president of Leo Burnett Tailor Made, the creative agency that filmed the short. “Even during practice, surfers spend hours out at sea, while their coaches are on the shore. These distances are obstacles to the athletes’ evolution and motivation.” Samsung senior marketing director for mobile devices Loredana Sarcinella added that the prototype board “offers [an] innovative look at a solitary sport, and our convergent technology is a strong differentiator for this and various other sports.”
While the likelihood is slim that, of all things, surfers will embrace a product in the name of human connectivity out in the lineup, there is an artificial wave in the middle of the California desert that allows for 30+ second tube rides, so I guess anything is possible. If not, beware of Charlie and his ear-piercing whistles from the beach.