Remember Outerknown? When Kelly Slater left long-time sponsor Quiksilver this past year, he joined forces with Kering Group, owners of plenty, including Volcom and Gucci. Around this same time, The King let it be known that he would be creating a sustainable clothing brand he dubbed “Outerknown.” Any real talk from Slater about Outerknown has been dormant for quite some time, until yesterday, when Slater took to social media to announce the actual launch of this latest project. Here’s what he had to say, and here’s to hoping he drops some solid results at Jeffreys Bay now that he got the news off his chest. (Is he on your Fantasy Surfer team? Trading is still open.)
“Have you ever had so much anticipation and excitement about something you’re working towards that you have to put it out of your mind while at the same time focus on getting it done? That’s basically how I’ve felt for the past 28 months.
It’s been a long time coming and I’m happy to (finally!) announce that my clothing brand Outerknown launches next week! I’ll do a deeper dive into the details as we release but I am so proud of our team and the sustainable collection and supply chain that we’ve set up.
Stay tuned and I’ll chew your ear off about it next week as we go to launch!