The Laird Rover

Breaking down Land Rover's new Laird-featuring ad

You’ve got $60,000 to blow on a new surf car, right? Great. ‘Cause Land Rover and Laird Hamilton have just the thing for you. A leather-stuffed, electro-gizmoed, fat-tired piece of British excellence, just begging to never be taken offroad. Let’s break this commercial down, one scene at a time, to find out exactly what this silver chariot has in store for its hardcore surfing customer.

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Wow, apparently the new Discovery can empty PCH on clear, sunny days, saving you tons of time driving to the beach. Great feature! 

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Yew! Computer-controlled transfer case and locking diffs to (unnecessarily) help tackle the burliest of basically hard-packed beach sand! 

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Self-opening tailgate, because you’re willing to paddle into 50-foot surf, but you can’t be bothered to open your own car doors. 

OK, this is legitimately brilliant. The waterproof bracelet key thing—love this.

OK, this is legitimately brilliant. The waterproof bracelet key thing—love this.

This promo features lots of kick outs. People super pumped to get back to the car, maybe?

This promo features lots of kick outs. People super pumped to get back to the car, maybe?

 He must work out.

He must work out.

You can adjust your seats with your presumably waterproof phone. Because everybody needs that, right?

You can adjust your seats with an app on your presumably waterproof phone. Because everybody needs that, right?

Nope, sorry. Nobody's getting in my Land Rover with sandy feet until the thing is at least 10 years old.

"Nope, sorry. Nobody’s getting in my Land Rover with sandy feet until the thing is at least 10 years old."

Whaddya think? Sold? All jokes aside, this thing beats the hell out of nursing a rusted flatbed to the beach everyday.