LOS ANGELES (August 9, 2010) – This weekend, the 3rd Annual Supergirl Pro Junior surf contest hits Oceanside Beach, California, with the richest purse in ASP Women's Pro Junior history. Embodying the strength of DC Comics' iconic hero, SUPERGIRL, sixteen of the best 20-year-old-and-under female surfers in the world will be competing for the $10,000 top prize in this Association of Surfing Professionals (ASP) Grade-4 contest.  Offering a total purse of $21,000, the Supergirl Pro Junior is the second event in the 2010 Supergirl Jam event series, the action sports industry's largest all-female competition and lifestyle festival, featuring more than 100 female pros in surfing, skateboarding, inline skating and snowboarding.  The first event in the series, the Supergirl Am Jam took place June 30, at Simi Valley, California's Skatelab and honored the best amateur female skateboard street athletes.

Showcasing the industry's best young female talent, this year's Supergirl Pro Junior contest includes athletes who rank amongst the top in women's surfing today.  The field in Oceanside, CA will include surfing stars like last weekend's 2010 Women's U.S. Open Winner, Carissa Moore (Honolulu, HI); 2009 ASP Women's World Tour Rookie of the Year and 2008 Supergirl Pro Junior Champion, Coco Ho (Oahu, HI); and 2009 Supergirl Pro Junior silver medalist and 2008 Women's U.S. Open Champion, Malia Manuel (Kauai, HI), as well as 13 additional up-and-coming pros.  Ho and Moore are the top-ranked juniors in the field and currently sit seventh and eighth respectively in the ASP Women's World Tour global rankings.

New to this year's event is the Supergirl Shootout.  Those ladies not advancing to the finals will be able to compete in a best trick contest designed to highlight their most progressive moves for $1,000 in bonus prize money.

In celebration of the popularity of the Supergirl Jam event series, the Supergirl Pro Junior will be streamed live via a multitude of prominent action sports websites to include: ASP.com, BNQT.com, ESPN.com, Foxsports.com, Freescaster.com, GrindTV.com, Surfline.com, Supergirl.com and SupergirlJam.com, the official online destination for the 2010 Supergirl Jam events and results.  The Supergirl Pro Junior webcast will run from 11:00 a.m. PST until 3:00 p.m. PST on August 14, via any of these sites.  Fans can also receive breaking news and event updates via Twitter @WBSupergirl.

The Supergirl Jam series' third event in Venice Beach, CA on August 22, which will showcase the Snowboard Rail Jam, Skateboard Street Course and Inline Best Trick contests, will also be webcast live starting at 11:30 a.m. PST on August 22.

Other supporters of the 2010 Supergirl Jam include: Supergirl by Nastia available exclusively at JCPenney, Air Force Reserve, Hellcats on the CW, Paul Mitchell, Skatelab, Oceanside Longboard Surfing Club, Perky Jerky, Mt. High, American Legacy, Dorsey Originals Action Sports Furniture and Four Points Sheraton – Los Angeles Airport.

The 2010 Supergirl Jam event series will be broadcast nationally in November as part of event producer ASA Entertainment's action sports block on Fox Sports Net and FUEL TV.  For more detailed information on the Supergirl Pro Junior, the live webcasts or the Supergirl Jam event series, please visit www.Supergirljam.com < http://www.Supergirljam.com> .

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About ASA Entertainment:
Founded in 1994, ASA Entertainment Group, LLC is an action sports event, television and content production agency focused on creating and executing customized, turn-key marketing programs that range in scale from grassroots to global.  ASA's events, featuring skateboarding, freestyle BMX, inline skating, freestyle motocross, snowboarding, surfing and music, are broadcast domestically on eight networks (including CBS and Fox Sports Net), and distributed to more than 700 million HH globally via 30 international broadcast partners.  ASA’s productions span the spectrum from large, international competitions such as the ASA Action Sports World Tour, the World Championships of Freestyle Motocross, The Supergirl Jam Series and the ASA Big-Air Triples to amateur contests, lifestyle and branded entertainment events, demonstrations, exhibitions, school programs and mobile tours. After 17 years as a leader in action sports, ASA Entertainment regularly connects brands to consumers through its platform of premium action sports and lifestyle content.  For more information, visit ASAentertainment.com <http://www.asaentertainment.com/> or ActionSportsTour.com <http://www.actionsportstour.com/> .

About ASP:
The Association of Surfing Professionals (ASP) is the governing body of professional surfing. Crowning surfing's undisputed world champions since 1976, the ASP sanctions the following tours: the Foster's ASP World Tour, the ASP Women's World Tour, the World Qualifying Series (WQS) and the World Longboarding, Junior and Masters Championships. The ASP is dedicated to showcasing the world’s best surfing talent in a variety of progressive formats and has revolutionized the way the world watches surfing via their webcasts. The organization is divided into seven different regions: Africa, Asia, Australasia, Europe, Hawaii, North America, and South America.

About Warner Bros. Consumer Products:
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.

About DC Entertainment:
DC Entertainment, home to such iconic DC Comics properties as Superman, Batman, Green Lantern, Wonder Woman, The Flash, MAD Magazine, and Fables, is the creative division charged with strategically integrating across Warner Bros. and Time Warner.  DC Entertainment works in concert with many key Warner Bros. divisions to unleash its superheroic characters across all media, including but not limited to film, television, consumer products, home entertainment, and interactive games. Publishing over 1,000 comic books, graphic novels and magazines each year, DC Comics is the largest English-language publisher of comics in the world.