The ASP recently announced that they have acquired the Billabong XXL Awards and will take full ownership of the event following the May 2 awards show. For more than 15 years, the XXL Awards have been the premiere annual awards show for big-wave surfing, handing out awards for the year’s biggest wave, worst wipeout, and best performer to name just a few. This year’s award show, which doles out more than $1.5 million in prizes to big-wave surfers and photographers, will be broadcast live on ASPWorldTour.com.
"When I created the XXL concept in the 1990s, big wave surfing did not seem to get the respect it deserved," said Bill Sharp, XXL founder. "That was when action sports on TV was the new big thing. But I feel like the XXL Big Wave Awards, working so closely with the surfers and the photographers for the last 15 years, have helped to show the world how incredible the sport truly is and now a huge swell hitting anywhere in the world will routinely make global headlines. We have achieved a lot so far, but I think there is more work to do and I look forward to pushing hard to expand the opportunities for the sport and for all the top surfers and photographers involved."
The ASP’s decision to purchase the XXL Awards falls in line with a number of recent purchases the organization has made, including their acquisition of the Big Wave World Tour. According to a press release from the ASP, Billabong will retain key naming rights for the event, but the ASP will also look to attain new sponsorships and partnerships. The ASP declined to comment on how much they paid for the acquisition.
“We're very pleased on the partnership between Billabong XXL and the BWWT Awards and the acquisition of the XXL Property," Paul Speaker, ASP CEO, said. "This is a platform to honor the brave men and women who dedicate their lives to the art of big wave surfing and we are honored to continue this tradition in future years."