MaliBlue Festival Aims To Keep The Ocean Clean

The Surfrider Foundation estimates that more than one billion gallons of partially treated sewage is discharged into California's waterways each day, and an average of 230,000 cigarette butts are collected from California beaches in a single day. MaliBLUE, presented by Emergen-C, is a unique art and music festival that will provide a fun educational backdrop for supporters to learn about the health of our oceans and waterways while raising funds for the Surfrider Foundation.

Sunday, April 26 the Malibu pier will be transformed for a fun filled afternoon festival showcasing art in all its incarnations – from high-end art exhibits and surfboards designed by members of No Doubt, Switchfoot, Tristan Prettyman, and Jane's Addiction, to live musical performances. Bands, including the likes of Tyrone Wells, Mishka, Trevor Hall, and Meiko, will be performing all day long. There will be tons of educational and informational booths set up all day, and people enjoy a relaxing day at MaliBLUE.

According to EmergenC brand manager, Meghann Seidner, the MaliBLUE event's purpose is twofold: First, to educate the public on ways to keep the oceans clean and second, to fundraise. Says Seidner, "Surfrider will be benefitting from the profits, and we can celebrate our oceans." It is through these events that Surfrider is able to raise awareness to prevent the destruction of our beaches. If it were not for events like MaliBLUE, Surfrider would not have been able to save Trestles, one of California's most cherished beaches.

There will be an art auction, and photography and custom surfboards on hand along the Malibu Pier featuring the works of Drew Brophy, Grant Ellis, Heather Brown, Jay Alders, John Severson, Phil Roberts, Rick Rietveld, Ron Croci, and Wade Koniakowsky. Seidner claims that the location choice was a no-brainer, "First, Malibu is the headquarters of the Surfrider Foundation and right near Surfrider State Beach, which is fitting with the name."

"We're launching our product Emergen-C Blue at Malibu and donating money to Surfrider with each box of Emergen-C that we sell,” says Seidner. ” Surfrider is a great fit because you mix our products with water. So, clean water is necessary. Also, Emergen-C consumers are outdoorsy and optimistic, so having a healthy product mixes perfect with concern for the health of our oceans and beaches."

MaliBLUE is being held at the Malibu Pier (Adjacent to Surfrider Beach) – Malibu, California, Sunday, April 26, 2009, 2 – 6 p.m. So come on out and show your support to keep our beaches clean. Bring the family, bring your board, and spend a fun day in the sun at MaliBLUE.

This is the first in a series of events that Emergen-C will be doing with Surfrider to raise awareness about the need to protect our precious beaches.