St. Regis Monarch to Host Fundraiser

June 12, 2003

San Clemente, Calif. – The Surf Industry Manufacturers Association (SIMA) will host its 14th annual Waterman’s Weekend environmental fundraiser, August 22-23, 2003, for the third year at The St. Regis Monarch Beach Resort & Spa. The St. Regis Monarch Beach has committed to hosting the Waterman’s Classic Golf Tournament and Waterman’s Ball and Auction for the next three years and supporting the event at the highest sponsorship level, as a Triple Crown sponsor.

“We are thrilled to be the official home of the Waterman’s Weekend,” said Ulrich Krauer, General Manager of The St. Regis Monarch Beach. “SIMA and its members are such a powerful group of environmental supporters and we are proud to host them for this exciting and energetic event.”

Located on 172 acres in Dana Point, California, overlooking the Pacific Ocean, The St. Regis Monarch Beach features indoor and outdoor event facilities-making it ideally suited for an event focused on protecting the ocean environment. The scenic Pacific Lawn will serve as the site for the reception and silent auction allowing leaders of the surf industry and friends of the environment to gather and mingle in full view of the ocean that inspired the surf lifestyle and industry. The contemporary Pacific Ballroom where the dinner, program and live auction will be held is one of the largest and most technologically advanced in Orange County. A one to two-night stay in one of the hotel’s 326 oversized guest rooms or 74 suites, each with a private balcony, is included in the highest-level sponsorship packages for the Ball and Auction and the Waterman’s Classic.

The St. Regis Monarch Beach Resort & Spa is a leader in both conservation and implementation of protective devices for water resources in Dana Point. The ownership, in building the hotel, was the first developer in Dana Point to install Storm Ceptor devices at all downpipe locations to clean water prior to discharge into the city’s storm drain system, as well as fossil filters at all catch basins. The hotel’s onsite championship golf course designed by Robert Trent Jones, Jr., which will host the Waterman’s Classic, utilizes recycled water and is extremely proactive in taking environmental protection measures. The Golf Links has adhered and will continue to adhere to city and federal pollution guidelines. When the hotel was built, remodels were made to elements of the course, including the replacement of all existing irrigation loops to decrease runoff. In addition, the hotel periodically checks its retention lake water to ensure that water quality is maintained at a better than satisfactory level. The St. Regis Monarch Beach uses only natural fertilization techniques, and it voluntarily agreed to have its runoff tested by a third party, demonstrating its commitment to water quality.

“The SIMA Environmental Fund Board of Directors is extremely pleased to have found a partner in The St. Regis Monarch Beach that understands and embodies the goal of the Waterman’s Weekend environmental fundraiser to preserve our oceans,” said Paul Naude, chairman of the SIMA Environmental Fund Board of Directors and CEO of Billabong USA. “We are proud to have a host site that is committed to preserving the local resources and has made a concerted effort to limit the negative effect of its business on the environment.”

The Waterman’s Weekend is a two-day fundraising event that benefits the SIMA Environmental Fund, a 501(c)(3) charitable foundation that awards grants to various environmental groups based on their dedication to preserving and protecting the world’s oceans, beaches and waves. Last year’s event attracted more than 800 people and raised a record $266,000 for ocean conservation groups. The annual benefit event begins Friday, August 22 with the Waterman’s Classic Golf Tournament and culminates on Saturday, August 23 with the Waterman’s Ball and Auction. Sponsorship packages for both the 2003 Waterman’s Classic and Waterman’s Ball and Auction are currently on sale. Individual tickets for the Ball are scheduled to go on sale in July. To reserve a sponsorship package or for more sponsorship information, please contact Melinda Carter at SIMA by calling (949) 366-1164 or by e-mailing

The Surf Industry Manufacturers Association (SIMA) is the official working trade association of more than 700 surf industry suppliers. Founded in 1989, SIMA is a non-profit organization that serves to promote awareness of the surf industry and participation in the sport of surfing through public relations efforts and a variety of services, educational programs and research. In addition, SIMA actively supports oceanic environmental efforts through its 501(c)(3) charitable environmental foundation, the SIMA Environmental Fund. In the past 13 years, SIMA’s Environmental Fund has raised more than $2 million for environmental groups seeking to protect the world’s oceans, beaches and waves.

For more information contact:

Megan Hjermstad, Marketing & Communications Specialist
(949) 366-1164

The St. Regis Monarch Beach Resort & Spa
Heidi Jung, Director of Public Relations
(949) 234-3771