Reef Nabs Ritter

Reef Announces Product Creation Director
Brett Ritter to Head Product Creation Team

San Diego, CA (May 28, 2002)-Reef, the worldwide leader in surf inspiredfootwear, announces Brett Ritter as the Director of Product Creation.Ritter will oversee the product creation process from conception to finalproduct and oversee the product line managers and designers.

Ritter comes to Reef with an impressive history that includes brandmanagement and directing product for Freestyle USA and brand management andtechnical development for Teva. As an avid surfer and outdoorsmen, Rittercompletes his skill set with his firsthand knowledge of the surf lifestyle.

“The main objective in my career is to work for a brand that is authenticand where the mission parallels my lifestyle,” stated Ritter. “I have to beimpassioned by the product and the company mission…I have found this inReef. I am thrilled to be the newest member of the Reef team.”

Bob Rief, CEO, stated, “We are delighted to bring Brett on board. With hisexperience and passion for our surf lifestyle, he is sure to bring ourproduct creation department to a new level. With the addition of Brett wecomplete our director level positions and our mission to have an amazingstaff of Reefers!”

Ritter joins the Reef team on May 28, 2002.

For more information go to or call 800-423-6855.