SIMA Re-elects Baker; other officers

SIMA members elect 2002-03 Board of Directors
Dick Baker re-elected as president

San Clemente, Calif. – Members of the Surf Industry ManufacturersAssociation (SIMA) have elected their 2002-03 SIMA Board of Directors, whichwill again fall under the leadership of Dick Baker as president of theassociation. The new board was officially seated at the May 2002 Board ofDirectors meeting and features, for the first time in SIMA’s 12-yearhistory, a board builder — Bill Bahne of Bahne Surfboards/Fins Unlimited.New additions to the board line-up also include Jay Wilson, vice presidentof global marketing for Vans; Tom Brady, marketing director for O1Neill; andJeff Booth, director of core sales for Quiksilver.

The 2002-03 SIMA Officers are President Dick Baker, CEO of Op; VicePresident Paul Naude, CEO of Billabong USA; and Secretary/Treasurer JoelCooper, CEO of Lost International. The 2002-03 Board of Directors areFernando Aguerre, CEO of Reef; Bill Bahne, president of Fins Unlimited; JeffBooth of Quiksilver; Tom Brady of O’Neill; Dave Cunniff, president/owner ofCustom X Bodyboards; Scott Daley, vice president of marketing for BodyGlove; Gary Valentine, president of Globe Shoes and Jay Wilson of Vans.

“I’m honored to have been re-elected as president of SIMA and look forwardto working with the impressive group of officers and board of directors thathave also been elected to serve the needs of the membership,” said Baker.”Our goals for the next two years include continuing to grow the membershipunder the new dues-paying structure, implementing industry-wide researchprojects and building additional educational programs similar to SIMA SurfSummit. Ultimately, our goal is to uphold the purpose of SIMA, which is tohelp grow the industry by helping member companies grow their businesses.SIMA is definitely equipped to achieve this with the Board of Directors wenow have in place.”