Taylor Jensen Joins Firewire

For Immediate Release

July 07, 2010

Taylor Jensen Joins Firewire

Firewire is proud to partner with Taylor Jensen and will be releasing a series of signature longboards designed by Taylor and Dan Mann, one of Firewire's long time design collaborators and an accomplished surfer in his own right.

Arguably one of the most progressive long boarders of his generation and winning numerous titles around the world, Taylor wants to push longboard performance parameters ever higher and believes that Firewire's tech offers a great platform to achieve that goal.

"I’m really excited to be joining Firewire team and working with my longtime friend Dan Mann to create some of the best longboards on the market. I really believe in the technology behind Firewire and I feel that by using that technology, Dan’s shaping knowledge, and my performance surfing we will be able to create the best performance longboards on the market.”

"Once again, following on the heels of Michel Bourez's decision to join Firewire, one of the best surfers in the world has joined our team after experiencing our 'stock' technology", added CEO Mark Price, "Taylor has been riding our boards on the down low for some time which is a serious endorsement of our tech and Dan's designs. Now that its official, we're excited to see the results of Dan's collaboration with Taylor as they develop subtle changes geared specifically towards Taylor's riding style.

The Firewire Taylor Jensen Series will be released for Holiday 2010 and will include pure performance longboards as well as boards designed for a more balanced approach.

"Firewire believes that refinements to the shape of today’s modern surfboard can only produce incremental performance benefits. Exponential improvements in performance can only be achieved through new materials and construction methods which in turn will open up new design opportunities”

Media Contact: chuy.reyna@firewiresurfboards.com