Last night, Billabong and John Frieda Hair Care teamed up to celebrate the launch of their Bikini Kinda Life X Beach Blonde Kit. Held at the beautiful Pacific Edge hotel in Laguna, the Summer Kick Off Party guest list included Billabong team riders Alessa Quizon and Courtney Conlogue to name just a few. Beautifully decorated by Pow Wow Design Studio, the set up was nothing short of a beach chic wonderland. Comfy couches, hanging cocoon chairs, vibrant Mexican rugs, colorful hanging lanterns and many a palm frond all came together to create an effortlessly relaxing seaside mood.

Acoustically gifted Victoria Bailed set the tone with covers from Bob Dylan and Fleetwood Mac, and a varied group of bloggers, artists and retailers joined in to make this night unforgettable by giving guests the opportunity to indulge themselves. Pur held a makeover area with their all natural line of cosmetics, John Frieda had a professional hair stylist braiding ladies and gents long beautiful locks and the Bloom Babes worked their magic with custom flower crowns sharing their love for a wide array of fresh flowers with all who ventured to their booth. All of this goodness paired with a craft brew or a prickly pear margarita… or two? Paradise.

With a cool 75 degree climate and a beautiful sunset overlooking some decent sized south swell waves it was hard not to feel the chill vibes of the season. Ambiance was on point.

Safe to say, summer is upon us.