Reef’s Bobby Martinez Gears Up for Gold Coast Debut

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FEBRUARY 2006 858.514.3600 * 123

Reef’s Bobby Martinez Gears Up for Gold Coast Debut

February 27th, 2006 (San Diego, CA) – Just days after being introduced at the 2006 ASP banquet, Reef’s first {{{100}}}% apparel rider on the WCT, Bobby Martinez, gears up for his rookie season. Martinez is hours away from his first WCT heat, where he will be pitted against Jake Paterson and Reef footwear rider Raoni Monteiro for the first round of the Quiksilver Pro on the Gold Coast of Australia.

The official kick off of the 2006 WCT marks a major milestone for Reef and Bobby. Martinez, who signed with Reef in October a day before his win at the O’Neill Coldwater Classic, will be Reef’s first 100% rider on the CT since the launch of apparel in 2003.

All eyes are on the 23 year old Santa Barbara local, who has been on the Gold Coast for a week with Reef team manager, Heath Walker. "Fortunately we hit a good swell right when we got here," commented Heath. "Bobby’s getting used to the waves, and is surfing with a lot of confidence. He may have a few butterflies, but he’s looking really strong."

Jake Paterson and Raoni Monteiro are both veterans on the CT, but Martinez, who grew up surfing the right hand point break at Rincon, may have a slight advantage. Heath added further, "Bobby is really accustomed to his back hand surfing – it’s what’s most natural for him, and luckily, Snapper Rocks is a text book right hand point break. With the way Bobby performed last year on the QS, and from what I’ve seen lately, Bobby certainly has the potential to be a top contender."

About Reef

Reef is one of the premier action sports brands in the world, and exemplifies the cool and casual attitudes of today’s youth driven boardsport market. Our brand is defined by the elite class of athletes that represent Reef products, as well as our core consumers who identify with Reef’s unique blend of surf, sensuality and irreverent sensibility. At the core of the Reef brand are authentic, stylish, and comfort engineered products that have appealed to the millions of Reef consumers around the world since the company originated in 1984.