Sydney, Australia – 2000 gathered at the State Theatre in Sydneyʼs CBD last night to watch and celebrate the world premier of Bra Boys, a documentary film about a brother- hood alliance from the inner-Sydney beachside suburb of Maroubra. Along with a large entourage of Bra Boys who attended was the filmʼs narrator and Australian actor, Russell Crowe, Sunny Abberton, the creator of the film and big brother of the most publicised member and Analogʼs own surfer- Koby Abberton.

The thirteen tv crew, all Australian radio stations, newspapers and magazines couldnʼt get enough of Koby. Him and lovely lady, Australian model Tahyna Tozzi rolled up in true Analog style, (escorted in an Analog customised black {{{Escalade}}}, plastered with Analog decals) and created quite a fuss on the red carpet. The two were inseparable throughout the night. Along with Koby was Analogʼs new Australian skater, Corbin Harris who was the host of the red carpet. The A-list was one of Sydneyʼs finest, consisting of John Singleton and daughter, Sal lounging in the VIP section and mingling amongst the elite, including Ian Thorpe and members of the South Sydney Rabbitos.

The movie intensely explores one of Australiaʼs most famous, feared and misinterpreted Sydney sub-culture phenomenaʼs, the Bra Boys. Coined as the ʻtoughest surf film ever madeʼ, itʼs no wonder why everyone left the premier last night stoked on the film and pumped on Australian surfing. Analog was right there, in the thick of Australian surfing at its best. Bra Boys is definitely one film not to be missed.

Next premier stop is the BCC Coolangatta Cinema on the Gold Coast, QLD (north-east coast of Australia) on March 9th and hits theatres on March 15th 2007. For more information, please visit


Bra Boys, a documentary featuring Koby Abberton and his brothers Sunny, Jai and {{{Dakota}}}, premiering in early March. This doco is gonna blow minds out there in the non-surfing world; it might even blow yours. The Bra Boys are core members of the boardrider's club at Maroubra, Australia, a tough beach suburb of Sydney made tougher by a history of poverty and social neglect. "Maroubra" in Aboriginal means "place of thunder," a reference to summer storms that gather over the low-lying area. It's a metaphor for the human storms unleashed among its inhabitants. There's fistfights galore in this flick, shot home-movie fashion over the years and put together without complication by director Sunny and a couple of film-editor mates. There's a bit of back-story about Maroubra, the suburb and surf zone. But mostly there's the tale of what happened after Jai and psychotic local boy enforcer Tony Hines got in a car together one night, and Jai, threatened by Hines, shot him to death and dumped his body off Maroubra's northern cliff. Jai was charged with murder, Koby with related crimes. The brotherhood was tested to its limits, but somehow with this film, the Abbertons are turning it all into a positive. Koby's reaped a huge amount of friendly press in Australia, proving the old thing about everyone secretly loving a bad boy. (Not so secretly in Paris Hilton's case.) Movie star Russell Crowe seems to have sensed a PR opportunity here and pitches in with some narration, though he recently asked for his name to be removed from the producer's credits. This might be a wise move; after all, Russ may like to look tough, but he's not a Bra Boy.