Chris Christenson
Iconic surfboard shaper Chris Christenson joins Electric's brand ambassador program.

"I consider it an honor to be a part of the Electric ambassador program. They recognize me for my craft and lifestyle, which have a congruent personality to the Electric brand with an avant-garde approach to quality, performance, and style. I've spent my whole life under the sun chasing surf, snow, fishing offshore, and riding motorcycles. I'm stoked to be a part of a team and company that has avoided the plagues of an industry with rapacious growth by ensuring that their products stay vibrant and are not just a token to the masses." – Chris Christenson

Currently residing in Cardiff, California, Chris Christenson is one of the most sought after surfboard shapers in the world. From longboards to fishes, Chris shapes a wide array of boards and credits his influence to such shapers as Dick Brewer, Skip Frye, and John Holly. When Chris is not shaping boards he spends his time dabbling in customization culture, art, backcountry snowboarding, and photography, making him a true Southern California lifestyle ambassador.

Electric is a global, premium, sport and lifestyle accessory brand rooted in Southern California's rich action sports, music, art and customization culture. Electric's unrelenting approach to the elevation of style, quality and function in its products has earned the brand a renowned position. Today, Electric designs and markets an extensive line of sunglasses, snow goggles, backpacks, luggage and accessories through a primarily action sport and sporting good global retail network including the Americas, Europe, Japan, China and Australia. Since 2011, Electric has been a part of the Kering group*, a world leader in apparel and accessories which develops an ensemble of powerful Luxury and Sport & Lifestyle brands (* PPR will become Kering, subject to approval at the Annual General Meeting on 18 June 2013).

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