Electric signs Pat, Dane and Tanner Gudauskas

Gudangs, Gboys, hellmen, whatever you want to call them, the Gudauskas brothers have made an indelible mark on surf culture in recent years. Known for their innate ability to channel the positive energy of pure stoke and share it with others, the boys are the most recent addition to the growing family of ambassadors for Electric.

Each with their own unique approach to life both in and out of the water, the Gudang's diverse sense of style and purpose reflect the brand values of Electric.

"We love the vibe and the creative vision the brand is headed towards. We are huge fans of everyone on the surf team and couldn’t be more honored to be apart of Electric.” – Pat Gudauskas

“Electric compliments and reflects our open minded lifestyle, as we encounter new cultures traveling around the world.” – Dane Gudauskas

“We feel great about the creative energy that Electric embodies. We look forward to developing new product and working closely with the amazing team.” – Tanner Gudauskas

"I couldn't be happier to have the Gboys be a part of the Electric brand. The boys round out our family with positive energy, diversity and local roots. Electric has always been a world class brand based in San Clemente, California and the Gboys are world class surfers from our home town…they are the perfect ambassadors of the California vibe to the world", Eric Crane, Chief Commercial Officer.

Electric will work to support the boys in telling the ongoing stories of their adventures, as well as collaborate on upcoming product releases and add support for their work in local communities.