Introducing Swim Collective

swim collective
Southern California's Newest Swim Trade Show Premieres in Newport Beach

NEWPORT BEACH, CALIF (July 25, 2011) — The California Swimwear Association,
producer of the SoCal Rep Show, is excited to announce the launch of the Swim
Collective Trade Show debuting on August 2nd and 3rd. The 100-booth trade only
event will be held at the luxurious Balboa Bay Club and Resort in Newport Beach,
California, offering swimwear designers, manufacturers, and sales reps a new
opportunity to meet with their regional Southern California buyers.

Aiming to evolve into the west coast version of what is now considered the foremost
global swim trade show, Miami SwimShow, Swim Collective has composed its
inaugural show including top names in the swimwear space.

Set against the stunning backdrop of yachts and inspiring bay views, the Swim
Collective venue is the perfect environment for swimwear companies to present their
2012 collection to buyers. "The luxurious setting reflects their lifestyle and brand
message and places them in the correct context. Buyers become inspired," said
Shannon Legget, Executive Show Director, The Swim Collective. The Balboa Bay Club
and Resort is the only five star waterfront hotel in Newport Beach where buyers can
discover great swimwear, fashion, food, and weather.

The Swim Collective will be hosting their event at the same time the US Open of
Surfing, the largest surfing event in the country, comes into town, drawing over
200,000 in neighbouring Huntington Beach making the trade show even more
perfectly timed.

The show will be similar to other premium trade shows with magazine parties, industry
fashion shows, and swim designers will be on hand for interviews and photo ops
during the event.

Kelly Taylor / Kelly Crabtree /
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