SURFING x Rip Curl Present The Search

All photos by Nate Lawrence

Here’s the straight talk express: We used to see Search ads on the back of our dads’ Surfer magazines when that shit was, as far as we were concerned, half of every issue. A Reef girl in the front and a Rip Curl Search lineup out back, and there’s your magazine. Each sparked its own preteen flight of fancy on a slightly different mental airwave. The Search meant perfect, empty waves; perfect waves meant The Search. It was an artifact of surf culture that no ad campaign has ever even nearly been able to replicate.

This year, KAPOW -- Search redux. Six months up the Indonesian island chain finding waves that Photoshop itself would cough up a lung at. We convinced Rip Curl to let us stow away and play “You be Curren, I’ll be Davo,” and they said OK, and now on newsstands sits a special oversize 100-page collector’s issue all about it -- with the photos and stories and mostly the photos that do the Search name justice. There it’ll be for three months, making other surf mags look toothless and bowlegged by comparison. Try not to stare.

The Cover
The Search