Surfrider/Cuipo Surf & Turf Collaboration

NEWPORT BEACH, Calif. - May 14, 2012 - Cuipo, an apparel and accessories brand whose mission is to protect and preserve the world's endangered rainforest, is partnering with Surfider Foundation to create a line of stylish, co-branded t-shirts. The two organizations are a natural fit with a shared commitment to the environment.

Surfrider Foundation is focused on the protection of oceans and beaches by addressing environmental issues that affect the country's coastlines. It is a powerful, grassroots activist network with core activities and campaigns in the categories of clean water, beach access, beach preservation and protection of special places.

The high-quality, 100% organic tee dubbed "Surf + Turf" is designed to promote a sustainable lifestyle and help defend the planet's fragile ecology. Consumers can purchase eye-catching gear made on eco-friendly fabric to look sharp while making a difference. Each purchase does double duty by saving one square meter of rainforest and contributing to protecting the oceans. The "Surf + Turf" t-shirts are available for purchase on the Cuipo online store and

Cuipo offers an innovative approach to rainforest protection by pooling contributions from individuals and corporate sponsors to purchase large parcels of land for transfer to its non-profit foundation, One Meter at a Time, for permanent preservation. In addition, the foundation employs local workers and indigenous groups to safeguard the preserved land, while also providing re-education programs to develop skills for gainful employment.

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Cuipo is cause-oriented brand whose mission is to protect and preserve the world's endangered rainforest, one meter at a time. It was created to inspire the preservation of our planet's most vital ecosystem by empowering individuals and institutions to act and become responsible trustees of the planet. This mission will be accomplished through innovative Web-based technology, family-oriented educational materials, and an ongoing search for easier ways to make environmental activism accessible to all.