Jordy Smith // Today Is Perfect // 4:10

This is awesome. Just fucking awesome. It’s unfortunately not all too often that you see a surf company give back, to use their resources and do something that actually contributes to the betterment of society -- but that’s exactly what O’Neill did here. Meet Sihle Mbutho, a kid from Durban, South Africa whose been orphaned sine before puberty. After initially sinking into a life of delinquency on the streets, Sihle escaped to the sea thanks to an orginaziton calledSurfers Not Street Children. Instead of huffing glue, Sihle went surfing. He became a surfer, he became a good person, he became a role model to the too-many other South African kids in similar situations. And in Today Is Perfect, O’Neill rewards Sihle with a to Australia for a trip with Durban Native Jordy Smith. It’s heartwarming stuff. Hats off to O’Neill, to Jordy and especially to Sihle.

And not to jeopardize the sincerity of that entire paragraph, but how about that turn at :59? Can you say moose? Pay it forward, put it on rail. Cue the applause.